An open sky museum but also a city full of life.
In the basin crossed by the Arno River, stands the magnificent City of Florence, one of the most beautiful cities in Europe, filled with historical relics and artistic masterpieces by the greatest masters of Humanism and the Renaissance. These creative geniuses made an indelible mark on the world's architecture and art: Giotto and Brunelleschi, Michelangelo and Vasari, Michelozzo and Leon Battista Alberti, just to mention a few. Every year, Florence, unanimously recognized as the cradle of the Renaissance, attracts crowds of Italian and foreign tourists to admire the marvelous churches, sumptuous buildings, and museums that make it so unique. Because of its monuments, churches and palaces, Florence historical center is an outstanding universal value and was classified as a World Heritage Site by UNESCO.
If you are coming to Florence not just for leisure, you will find it very easy to move around and make your business stay very profitable. Florence is also a smart city: its "green" transport network includes electric buses, trams and cycle tracks which makes the city easy to get around. Thanks to an extensive municipal wireless WI-FI system, it also offers advanced technological services both to its citizens and tourists.
In collaboration with Firenze Convention Bureau